Online Marketing

Discover The Pulse for ideas for your business and read my new blog posts!

MYOB delivers accounting software for Australian businesses for over 20 years. They have a mission to make it easier to run a great business.  Their blog “The Pulse” is their platform to share news, views and ideas for businesses. When the opportunity presented itself to blog for MYOB, I gladly accepted. I believe in sharing [...]

What I learnt from a blog that failed

Not everything in life goes according to plan. As long as we can learn from our mistakes and  try our best not to repeat them, it is a learning experience.  Here is a failed blog story that turned out to be a great learning experience. Background Once I was given the task to raise the [...]

3 Effective Examples of Personal Branding in the age of Social Media

“ You are your brand” You might heard this ever since personal branding concept became mainstream by an article “ The Brand Called You” published at Fast Company in 1997. 1997;no Google, no Googling someone, no Google vanity search. Popular social networking websites such as Facebook, Twitter and Linkedin didn’t exist. You wouldn’t be able [...]

Online marketing vs traditional marketing- 3 examples to help you bridge the gap

One of the most common mistakes in marketing is to put too much time, money and effort in one tactic. This mostly results in ignoring other tactics that would support and make marketing initiative a success. As more of the marketing budgets are shifted to online, usually traditional marketing tactics became victims of this oversight. [...]