Social Media


3 reasons why you should pay attention to Meet Up

If you ever tried to organise an event, meet like-minded people, or want to be part of a local group with similar interests, you may already realise the current social networks are not that efficient. Enter Meet Up, a website with a focus on making it easier for people to self-organise in their local communities.  [...]

Obama is in Foursquare, Facebook Check In Deals is in Australia, should I even bother?

Australians love their smartphones. Nearly half of us have a smartphone or about to buy one. Smartphones have features such as built in GPS offering new marketing opportunities based on the location of its owners. These new opportunities are especially in the retail and hospitality industries. The opportunities are based around the owner of a [...]

3 Effective Examples of Personal Branding in the age of Social Media

“ You are your brand” You might heard this ever since personal branding concept became mainstream by an article “ The Brand Called You” published at Fast Company in 1997. 1997;no Google, no Googling someone, no Google vanity search. Popular social networking websites such as Facebook, Twitter and Linkedin didn’t exist. You wouldn’t be able [...]

Google + 3 suggestions to ensure you don’t miss the boat

You thought you were safe. All the angles covered, all the social networks sorted. You had your Social Media strategy and you had your favourite social network. Enter Google +. Things changed. Again. First of all take a deep breath. Now.  Noone has found the business value of Google+ for SME’s yet, not even your  [...]

What’s your LinkedIn strategy? If you don’t have one, read Roland’s success story for inspiration

LinkedIn is world’s most popular social networking tool for professionals. It recently passed 100 million users and it has close to 1 million users in Australia. More and more people are trying to find the formula for success in LinkedIn. Roland Hanekroot  has been a success story in using LinkedIn. In our interview, he shares [...]

Dear Twitter

Pretty strong sentiments for a tweet, don’t you think? This tweet came straight after a Twitter moment when a few of my passions came together via a tweet. I felt like a portal opened up showing me new wisdom and insight. Timeline is the Stage A daily ritual is reading Timeline in my Twitter account.  [...]

3 Effective Examples of Personal Branding in the age of Social Media

“ You are your brand” You might heard this ever since personal branding concept  became mainstream  by an article “ The Brand Called You” published at Fast Company in 1997. 1997;no Google, no Googling someone, no Google vanity search. Popular social networking websites such as Facebook, Twitter and Linkedin didn’t exist. You wouldn’t be able [...]

Why should you do Social Media?

Stay at the top of people’s mind. Golden rule of marketing. We know your prospects are more likely to buy your products/services if they remember who you are and what you do. If your target market is already using Social Media, by being present in Social Media channels and engaging them while there, you are [...]